How Fixing 6 Security Issues Transformed This Website’s Trust Score

50
92

The Situation

A consulting firm came to TrustedWeb after noticing their website traffic had been declining for months. They suspected an SEO issue, but a security scan revealed something more concerning: their website had 6 security vulnerabilities that were actively putting their visitors at risk.

Their initial TrustedWeb trust score was 50 out of 100 — well below the average of 48.

Problems Found

Our comprehensive scan identified the following issues:

  1. Default admin username still in use
  2. Insecure cookie settings
  3. Outdated WordPress core version
  4. No X-Frame-Options header (clickjacking risk)
  5. No Permissions-Policy header configured
  6. Exposed wp-admin login page without protection

The Fix

Here’s what was done to address each issue, in order of priority:

Step 1: Update Everything (Day 1)

All WordPress plugins, themes, and core were updated to the latest versions. Two unused plugins were removed entirely. This alone closed the most dangerous vulnerability windows.

Step 2: SSL and Headers (Day 1)

A fresh SSL certificate was installed, HTTPS redirects were configured, and all six essential security headers were added to the server configuration. Mixed content issues were fixed by updating internal links.

Step 3: Admin Security (Day 2)

The default “admin” username was changed, two-factor authentication was enabled, and login attempt limiting was configured. The wp-admin URL was moved behind an additional authentication layer.

Step 4: Monitoring Setup (Day 2)

Automated security scanning was configured to run weekly, with email alerts for any new vulnerabilities or score drops.

The Results

After implementing all fixes, the website’s trust score jumped from 50 to 92 — an improvement of 42 points.

Impact After 30 Days:

  • Trust score: 50 → 92
  • Browser warnings: Eliminated
  • Security headers: All 6 essential headers present
  • Plugin vulnerabilities: Zero known issues
  • Organic traffic: Began recovering within 2 weeks

Key Takeaway

Most of these fixes took less than 2 hours total. The consulting firm had been losing traffic for months due to issues that could have been identified and fixed in an afternoon.

The most common reaction we hear: “I didn’t know my website had these problems.”

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Note: Details have been anonymized to protect the website owner’s privacy. The security issues and improvements described are based on real scan data.